Santoor has become the market leader in South India dethroning Lifebuoy , according to a report in Economic Times. Santoor has registered a 18 % growth this year. Now Santoor has 15.7 % value share in the South India market . In the national level, Santoor is the third largest soap brand with a share of 7.5% (value share).
Read the report here
Santoor's success can be attributed to its penchant for consistency. The brand is highly focused in its communication message and consistently invest in building brands.
Kudos for the brand