Monday, June 30, 2008

Brand Update : Motorola

Motorola has launched the lastest addition into the MotoRockr music edition phones. The latest launch MotorockrE8 comes with a morphing keypad which transforms into music mode and call mode depending on the usage situation.
The brand as usual features Abhishek Bachchan and is one of the cool ads I have seen in the recent past.


Watch the tvc here : Motorockr

Motorola it seems is all out to capture the music phone space in the Indian market. Motoyuva is also pitching on music as the main attribute for positioning.
What I liked about the ad was the perfect match between the brand and the celebrity. And to see Abhishek dancing to the Tamil number " Apidi podu " gives a special feeling especially to the South Indian consumers.

3 comments:

  1. Anonymous10:58 AM

    Good review Harish. But what do you think makes a great product ? Design ? Ads ? Features ?. Out of experience I believe that a good product is a combination of all of these and more importantly Customer SERVICE. Unfortunately I have felt that Motorola has a very very long way to go in this area. I am not sure how it is in other countries, but here in Chennai (probably rest of india as well) their service acts as a repulsive factor regardless of their creative ads.
    - Vijay

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  2. dont you think sir that every Moto ad featuring Abhi Bachchan uses slapstick comedy to get the audience notice. Something that even MintoFresh and Orbit White did successfully.. In today s arena where every other ad is mundane, is slapstick the new trend..???

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  3. @Vijay, very valid points. Motorola has not done their basic homework on the marketing mixes. but products were good.
    @mahadevan , the ads were watchable and not boring hence if it is good humor, people will watch

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