Power brand from RKN group. 'Nature Power " is the company's brand in the bathing soap segment. The brand is now running its promotional campaign in the visual media. It is interesting to see the evolution of marketing strategy of such small brands. Like the brand Dyna ( from Anchor) 'Nature Power ' also has identified its core differentiation strategy. The differentiator is same as that of Dyna - the TFM content. ' Nature Power" soap boasts about 76% TFM content and is positioning itself as 'best soap' in the category.The brand in its campaign has used Miss India Niharika Singh as the model.
Related Brand
Power Soaps
Hi,
ReplyDeleteNot related to the post though..
of late the blog has become too one dimensional..why dont you talk about the overall marketing strategy of a company...web, direct, TV , Print put together...
Also running some posts like Top ten best or worst. Which celebrity suits best to which brand, or just talking about the marketing topics....
hi sir,
ReplyDeletethe strategy of maketing nature power soaps through the emphasis on TFM in my opinion is not going to work. only a few customers who are that much concerned about the health will be considering that opition. In my point of view soaps are selected based on the personal preference of fragrance(80%), colour(5%), shape(5%), packaging(5%) and so on(5%). so the company has to concentrate more on the above said aspects rather than wasting time on TFM and stuffs like that.
TFM is old buzzword when soap companies used to take headon with lifebouy brand.
ReplyDeleteI think these companies had ran out of USPs and started revisiting old caves.
"Power" has strong association of high alkali washing soap, I dont know how it would manage to have diagonaly opposite image.
I agree...But this POWER SOAP Advt is very famous in TAMILNADU.
ReplyDeleteCheck this tamiladvt.blogspot.com